/* Lead Laundry — Ad Creatives Master Portal */
:root {
  --ink: #0B0B1F;
  --ink-2: #1F2334;
  --bg: #F7F7FB;
  --card: #FFFFFF;
  --rule: #E2E4ED;
  --text: #0B0B1F;
  --text-2: #363B4E;
  --text-3: #6B7080;

  /* Lead Laundry brand (Pantone 432C / 292C — verbatim from brand guidelines) */
  --ll-navy: #333F48;
  --ll-navy-light: #5B6571;
  --ll-blue: #69B3E7;
  --ll-blue-soft: #E1F0FB;

  /* Client brand accents */
  --iegme: #F15A2B;
  --iegme-soft: #FCEBE2;
  --enigma: #1D1DFF;
  --enigma-soft: #E5E5FF;

  --radius-sm: 8px;
  --radius-md: 14px;
  --radius-lg: 20px;
  --shadow-sm: 0 1px 2px rgba(11,11,31,0.05);
  --shadow-md: 0 8px 24px -10px rgba(11,11,31,0.12);
  --shadow-lg: 0 30px 60px -20px rgba(11,11,31,0.22);
}

* { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
html { font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif; font-size: 16px; line-height: 1.55; color: var(--text); background: var(--bg); -webkit-font-smoothing: antialiased; }

a { color: inherit; text-decoration: none; }
button { font-family: inherit; cursor: pointer; }

.container { width: 100%; max-width: 1200px; margin: 0 auto; padding: 0 clamp(20px, 4vw, 48px); }
.container-narrow { max-width: 880px; }

/* Header — Lead Laundry navy with inverse logo */
.portal-header {
  position: sticky; top: 0; z-index: 50;
  background: var(--ll-navy);
  border-bottom: 1px solid rgba(255,255,255,0.06);
  box-shadow: 0 1px 0 rgba(0,0,0,0.18);
}
.portal-header-inner { display: flex; align-items: center; justify-content: space-between; gap: 16px; padding: 14px 0; }
.portal-brand { display: flex; align-items: center; gap: 12px; }
.portal-brand-logo {
  display: block;
  height: 32px;
  width: auto;
}
@media (max-width: 540px) { .portal-brand-logo { height: 26px; } }
.portal-brand-sep {
  width: 1px;
  height: 22px;
  background: rgba(255,255,255,0.18);
  display: inline-block;
}
.portal-brand-sub {
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ll-blue);
}
@media (max-width: 540px) { .portal-brand-sub { display: none; } .portal-brand-sep { display: none; } }

.portal-crumb { font-size: 13px; color: rgba(255,255,255,0.6); }
.portal-crumb a { color: rgba(255,255,255,0.85); font-weight: 600; transition: color 150ms ease; }
.portal-crumb a:hover { color: var(--ll-blue); }

/* Master landing */
.master-hero { padding: clamp(56px, 9vw, 112px) 0 clamp(40px, 6vw, 72px); }
.master-eyebrow { display: inline-block; font-size: 12px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--text-3); margin-bottom: 14px; }
.master-h1 { font-size: clamp(34px, 5vw, 56px); line-height: 1.05; letter-spacing: -0.02em; font-weight: 800; margin: 0 0 18px; max-width: 18ch; }
.master-lede { font-size: clamp(16px, 2vw, 19px); color: var(--text-2); max-width: 60ch; margin: 0; line-height: 1.5; }

.brand-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(20px, 3vw, 32px); padding-bottom: clamp(64px, 8vw, 96px); }
@media (max-width: 760px) { .brand-grid { grid-template-columns: 1fr; } }

.brand-card {
  position: relative;
  display: block;
  padding: clamp(28px, 4vw, 44px);
  background: var(--card);
  border-radius: var(--radius-lg);
  border: 1px solid var(--rule);
  box-shadow: var(--shadow-sm);
  overflow: hidden;
  transition: transform 250ms cubic-bezier(0.16,1,0.3,1), box-shadow 250ms ease, border-color 200ms ease;
}
.brand-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-lg); }
.brand-card::before {
  content: ''; position: absolute; inset: 0 0 auto 0; height: 6px;
  background: var(--accent);
}
.brand-card.brand-iegme { --accent: var(--iegme); }
.brand-card.brand-enigma { --accent: var(--enigma); }
.brand-card-tag { display: inline-block; font-size: 11px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; padding: 4px 10px; border-radius: 999px; margin-bottom: 18px; }
.brand-card.brand-iegme .brand-card-tag { background: var(--iegme-soft); color: var(--iegme); }
.brand-card.brand-enigma .brand-card-tag { background: var(--enigma-soft); color: var(--enigma); }
.brand-card h2 { font-size: clamp(24px, 3vw, 30px); margin: 0 0 8px; letter-spacing: -0.02em; }
.brand-card p { font-size: 15px; color: var(--text-2); margin: 0 0 22px; max-width: 38ch; }
.brand-card-stats { display: flex; gap: 24px; margin-bottom: 24px; }
.brand-card-stat .num { font-size: 22px; font-weight: 800; color: var(--accent); letter-spacing: -0.02em; }
.brand-card-stat .lbl { font-size: 12px; color: var(--text-3); text-transform: uppercase; letter-spacing: 0.06em; font-weight: 600; }
.brand-card-cta { display: inline-flex; align-items: center; gap: 8px; font-size: 14px; font-weight: 700; color: var(--accent); padding: 12px 18px; border-radius: 999px; border: 1.5px solid var(--accent); transition: background 200ms ease, color 200ms ease; }
.brand-card:hover .brand-card-cta { background: var(--accent); color: #fff; }
.brand-card-cta::after { content: '→'; transition: transform 200ms ease; }
.brand-card:hover .brand-card-cta::after { transform: translateX(2px); }

/* Brand page header */
.brand-page-hero { padding: clamp(48px, 7vw, 80px) 0 clamp(32px, 5vw, 56px); border-bottom: 1px solid var(--rule); }
.brand-eyebrow { display: inline-block; font-size: 12px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; padding: 6px 12px; border-radius: 999px; margin-bottom: 16px; }
.brand-iegme .brand-eyebrow, .brand-eyebrow.is-iegme { background: var(--iegme-soft); color: var(--iegme); }
.brand-enigma .brand-eyebrow, .brand-eyebrow.is-enigma { background: var(--enigma-soft); color: var(--enigma); }
.brand-page-hero h1 { font-size: clamp(28px, 4vw, 42px); margin: 0 0 12px; letter-spacing: -0.02em; line-height: 1.1; }
.brand-page-hero p { font-size: clamp(15px, 1.6vw, 17px); color: var(--text-2); margin: 0 0 0; max-width: 62ch; line-height: 1.55; }
.brand-page-hero .lp-link { display: inline-block; font-weight: 700; font-size: 14px; margin-top: 16px; padding: 10px 16px; border-radius: 999px; }
.brand-iegme .lp-link { background: var(--iegme); color: #fff; }
.brand-enigma .lp-link { background: var(--enigma); color: #fff; }

/* Ad cards */
.ads-grid { display: grid; grid-template-columns: 1fr; gap: clamp(28px, 4vw, 40px); padding: clamp(40px, 6vw, 64px) 0 clamp(64px, 9vw, 112px); }

.ad-card {
  background: var(--card);
  border-radius: var(--radius-lg);
  border: 1px solid var(--rule);
  box-shadow: var(--shadow-sm);
  overflow: hidden;
}
.ad-card-grid {
  display: grid;
  grid-template-columns: minmax(320px, 480px) 1fr;
  gap: 0;
}
@media (max-width: 880px) { .ad-card-grid { grid-template-columns: 1fr; } }

.ad-image-wrap { position: relative; background: var(--ink); }

.ad-aspect-toggle {
  position: absolute; top: 14px; right: 14px; z-index: 3;
  display: flex; gap: 2px; padding: 3px;
  background: rgba(11,11,31,0.8); backdrop-filter: blur(8px);
  border-radius: 999px; border: 1px solid rgba(255,255,255,0.1);
}
.ad-aspect-btn {
  background: transparent; border: 0; color: rgba(255,255,255,0.65);
  padding: 6px 14px; border-radius: 999px;
  font-size: 11px; font-weight: 700; letter-spacing: 0.04em;
  cursor: pointer; transition: background 150ms ease, color 150ms ease;
}
.ad-aspect-btn:hover { color: #fff; }
.ad-aspect-btn.is-active { background: #fff; color: var(--ink); }

.ad-image-frame { position: relative; aspect-ratio: 1/1; overflow: hidden; transition: aspect-ratio 300ms ease; }
.ad-image-frame.is-vertical { aspect-ratio: 9/16; }
.ad-image-frame img { display: block; width: 100%; height: 100%; object-fit: cover; position: absolute; inset: 0; opacity: 0; transition: opacity 220ms ease; }
.ad-image-frame img.is-active { opacity: 1; }

.ad-image-meta { position: absolute; top: 14px; left: 14px; z-index: 3; display: flex; align-items: center; gap: 6px; padding: 6px 12px; border-radius: 999px; background: rgba(11,11,31,0.75); color: #fff; font-size: 11px; font-weight: 600; letter-spacing: 0.06em; }
.ad-image-download { position: absolute; bottom: 14px; right: 14px; z-index: 3; padding: 8px 14px; border-radius: 999px; background: rgba(255,255,255,0.95); color: var(--ink); font-size: 12px; font-weight: 700; backdrop-filter: blur(6px); border: 1px solid rgba(255,255,255,0.6); }
.ad-image-download:hover { background: #fff; }

.ad-body { padding: clamp(24px, 3vw, 36px); }

.ad-strategy { display: flex; flex-wrap: wrap; align-items: center; gap: 8px; margin-bottom: 18px; }
.ad-pill { display: inline-flex; align-items: center; gap: 6px; padding: 5px 11px; border-radius: 999px; background: var(--bg); color: var(--text-2); font-size: 12px; font-weight: 600; border: 1px solid var(--rule); }
.ad-pill.is-framework { background: var(--ink); color: #fff; border-color: var(--ink); }
.ad-pill.is-cta::before { content: '🎯'; font-size: 11px; }
.ad-pill.is-placement::before { content: '📍'; font-size: 11px; }

.ad-title { font-size: 22px; line-height: 1.2; letter-spacing: -0.015em; font-weight: 800; margin: 0 0 8px; }
.ad-why { font-size: 14px; color: var(--text-3); margin: 0 0 22px; line-height: 1.55; max-width: 60ch; }

.ad-copy-stack { display: grid; gap: 12px; margin-bottom: 22px; }
.ad-copy-field {
  position: relative;
  background: var(--bg);
  border: 1px solid var(--rule);
  border-radius: var(--radius-sm);
  padding: 14px 14px 14px 16px;
}
.ad-copy-field .lbl {
  font-size: 10px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--text-3); margin-bottom: 6px; display: flex; align-items: center; gap: 8px;
}
.ad-copy-field .lbl .max { font-weight: 500; letter-spacing: 0.02em; text-transform: none; color: var(--text-3); }
.ad-copy-field .val { font-size: 14px; color: var(--text); line-height: 1.5; padding-right: 56px; word-wrap: break-word; }
.ad-copy-field.is-primary .val { font-size: 14px; line-height: 1.6; }
.copy-btn {
  position: absolute; top: 12px; right: 10px;
  background: var(--ink); color: #fff;
  border: 0; padding: 6px 10px; border-radius: 6px;
  font-size: 11px; font-weight: 700; letter-spacing: 0.04em;
  transition: background 150ms ease, transform 150ms ease;
}
.copy-btn:hover { background: var(--ink-2); }
.copy-btn:active { transform: scale(0.96); }
.copy-btn.is-copied { background: #0DAF6E; }

.ad-targeting { padding-top: 18px; border-top: 1px solid var(--rule); display: grid; grid-template-columns: 1fr; gap: 12px; }
.ad-targeting-row { display: flex; gap: 10px; align-items: flex-start; font-size: 13px; color: var(--text-2); line-height: 1.5; }
.ad-targeting-row .key { font-weight: 700; color: var(--text); min-width: 90px; text-transform: uppercase; font-size: 11px; letter-spacing: 0.08em; padding-top: 2px; }
.ad-targeting-row .val { flex: 1; }

/* Footer */
.portal-footer { padding: 32px 0 56px; color: var(--text-3); font-size: 13px; border-top: 1px solid var(--rule); }
.portal-footer-inner { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 16px; }
.portal-footer a { color: var(--text-2); font-weight: 600; }

/* Utilities */
.section-title { font-size: 13px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--text-3); margin: 0 0 16px; padding-left: 14px; position: relative; }
.section-title::before { content: ''; position: absolute; left: 0; top: 50%; transform: translateY(-50%); width: 6px; height: 6px; border-radius: 50%; background: currentColor; }