Ad Creatives Portal
Energy Cost Saver · NSW Home Energy Saver Program

Five Meta ad concepts — built to drive 60-second eligibility checks for the NSW $15,000 interest-free solar & battery loan.

Each concept is scent-matched to one of the three live NSW landing pages, so the promise in the ad is the promise on the page the click lands on. Every concept uses a distinct direct-response framework and ships in two aspect ratios — 1080×1080 (Feed) and 1080×1920 (Stories & Reels). Toggle the ratio on each card; the download button updates automatically. Copy is Meta Ads Manager paste-ready.

FOMO, kept compliant. Urgency comes only from genuine, verifiable facts — the capped $480M funding pool (first-come, first-served) and the 21 July 2026 EOFY $500 cash-back deadline. No fabricated testimonials, no “grant” language, no implied government endorsement. Every concept states it is a loan, subject to Brighte credit assessment, and carries the entity footer “Energy Cost Saver is a trading name of Service Tech Pty Ltd, a NETCC Approved Seller.”

Savings page → Cashflow page → Qualify page →
01 · 1080×1080
Relaxed NSW homeowner couple in a bright modern kitchen checking a phone together Relaxed NSW homeowner couple in a bright modern kitchen checking a phone together
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Direct Qualifier · If·Then CTA: Learn More Feed · Stories · Reels

Own your NSW home? You likely qualify.

Scent-matched to the Qualify-first page. Direct gating qualifier — filters clicks to homeowners who meet the ownership + income test before they reach the eligibility check. Leads with the genuine scarcity of the capped funding pool.

Primary text · ~235 chars
Own your home in NSW with a household income under $210,000? You likely qualify for the NSW Government’s Home Energy Saver loan — up to $15,000 interest-free for solar & battery, $0 upfront. Funding is capped and allocated first-come. Check in 60 seconds. It’s a loan, not a grant — subject to Brighte credit assessment. Energy Cost Saver is a trading name of Service Tech Pty Ltd, a NETCC Approved Seller.
Headline · 40 char
See if you qualify — 60 seconds
Description · 30 char
$0 upfront. Interest-free loan
Destination/nsw-solar-qualify/ — qualify-first funnel
AudienceAU, location=NSW. 35–65. Homeowners (exclude renters). Household-income proxies. Interests: solar, home improvement, cost of living.
PlacementsFacebook + Instagram Feed (primary), Stories, Reels. Auto-placements once stable.
Test againstOpen "Own your NSW home?" vs income-gated "$210K" hook. Headline "See if you qualify" vs "Check your eligibility".
02 · 1080×1080
SOFAR home battery wall-mounted on a modern NSW home with solar panels above SOFAR home battery wall-mounted on a modern NSW home with solar panels above
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4Us · Useful·Urgent·Unique·Ultra-specific CTA: Learn More Feed · Stories

$0 upfront. Save up to ~$3,822/yr.

Scent-matched to the Savings page. Warm-audience offer ad — big, specific savings number paired with the 21 July 2026 EOFY cash-back deadline. Uses the real SOFAR battery to keep product continuity with the landing page hero.

Primary text · ~240 chars
$0 upfront. Solar + battery, covered by the NSW Government’s $15,000 interest-free loan — with households saving up to ~$3,822 a year on power. Get your Brighte application approved before 21 July 2026 and you’ll also receive $500 cash back after install. Savings are estimates; individual results vary. Subject to Brighte credit assessment. Energy Cost Saver is a trading name of Service Tech Pty Ltd, a NETCC Approved Seller.
Headline · 40 char
$0 upfront. Save ~$3,822/yr*
Description · 30 char
NSW interest-free loan
Destination/nsw-solar-savings/ — savings funnel
AudienceAU, NSW. 35–65. Warm + lookalike of page viewers/leads. Interests: solar, home batteries, energy savings, home improvement.
PlacementsFeed, Stories. The product hero benefits from dwell time — strong static-feed performer.
Test againstSavings-led headline vs deadline-led "$500 cash back before 21 July 2026". Battery hero vs the "$0 UPFRONT" text-overlay variant.
03 · 1080×1080
Bold orange graphic: You repay ~$92 a month versus You save ~$139 a month, ahead from day one Bold orange graphic: You repay ~$92 a month versus You save ~$139 a month, ahead from day one
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BAB · Before·After·Bridge CTA: Learn More Feed · Stories · Reels

It pays for itself — from day one.

Scent-matched to the Cashflow page. The repay-vs-save gap is the entire creative — a strong thumb-stop that mirrors the cash-flow comparison and written guarantee on the page.

Primary text · ~230 chars
Before: your power bill climbs every quarter. After: solar & battery that repays about $92/month — while saving you around $139/month. You’re ahead from day one, backed by our written cash-flow-positive guarantee. Funded by the NSW Government’s $15,000 interest-free loan. Figures shown are the Battery Only scenario; estimates only, individual results vary; subject to Brighte credit assessment. Energy Cost Saver is a trading name of Service Tech Pty Ltd, a NETCC Approved Seller.
Headline · 40 char
Save more than you repay*
Description · 30 char
Ahead from day one
Destination/nsw-solar-cashflow/ — cash-flow-positive funnel
AudienceAU, NSW. 35–65. Homeowners. ROI/value-minded — interests: personal finance, budgeting, solar, home batteries.
PlacementsFeed, Stories, Reels. The big-number graphic reads instantly in any placement.
Test against"Save more than you repay" vs "The loan that pays for itself". Numbers graphic vs a battery-photo + overlay variant.
04 · 1080×1080
NSW homeowner at a kitchen table in the evening looking with concern at a generic electricity bill NSW homeowner at a kitchen table in the evening looking with concern at a generic electricity bill
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PAS · Pain·Agitate·Solve CTA: Learn More Feed · Stories

Another power bill. Another increase.

Cold-traffic pain hook feeding the Savings page. The first 125 characters hit bill pain; the body bridges to the funded solution and genuine scarcity. Lead with this on cold prospecting.

Primary text · ~240 chars
Another power bill. Another increase. NSW families are done watching their power costs climb — so the government is now funding up to $15,000 interest-free for solar & battery to help stop it. $0 upfront, repaid from your savings. But the funding pool is finite and going fast. A loan, not a grant; subject to Brighte credit assessment. Energy Cost Saver is a trading name of Service Tech Pty Ltd, a NETCC Approved Seller.
Headline · 40 char
Stop the power-bill bleed
Description · 30 char
Up to $15,000 interest-free
Destination/nsw-solar-savings/ — savings funnel
AudienceAU, NSW. 30–65. Cold prospecting. Cost-of-living / bill-stress proxies, homeowners, solar-curious.
PlacementsFeed, Stories. Skip Reels — the pain hook needs reading room.
Test against240-char full pain hook vs 110-char mobile-short. Bill-shock image vs the battery hero (02).
05 · 1080×1080
Bold orange graphic: $480 million, about 32,000 NSW homes, first-come first-served Bold orange graphic: $480 million, about 32,000 NSW homes, first-come first-served
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Scarcity · Limited allocation CTA: Learn More Feed · Stories · Reels

~32,000 homes. Then it’s gone.

Pure scarcity thumb-stopper feeding the low-friction Qualify check. The capped fund is the hook. Evergreen — no date to expire, so it can run as the always-on prospecting workhorse.

Primary text · ~230 chars
$480 million. About 32,000 NSW homes. First-come, first-served. That’s the NSW Home Energy Saver fund — up to $15,000 interest-free per household for solar & battery, $0 upfront. Once it’s allocated, it’s gone. See if you qualify in 60 seconds. A loan, not a grant; subject to Brighte credit assessment. Energy Cost Saver is a trading name of Service Tech Pty Ltd, a NETCC Approved Seller.
Headline · 40 char
~32,000 homes. Then it’s gone.
Description · 30 char
Check your eligibility — 60 seconds
Destination/nsw-solar-qualify/ — qualify-first funnel
AudienceAU, NSW. 30–65. Broad cold prospecting — homeowners, solar & energy-savings interests.
PlacementsFeed, Stories, Reels. The single-idea graphic reads in under a second — ideal for cold reach.
Test against"$480M" fund-size lead vs "~32,000 homes" scarcity lead. "Then it’s gone" vs "Once it’s allocated, it’s gone".

Compliance notes — read before launch

  • It’s a loan, not a grant. Every concept says so. The NSW Home Energy Saver loan is funded by the NSW Government and delivered by Brighte and Plenti. All loans are subject to Brighte credit assessment and eligibility criteria.
  • Energy Cost Saver (Service Tech Pty Ltd) is an accredited installer facilitating access to the program — not an agent of the NSW Government or Brighte. Do not imply government endorsement of the business.
  • Savings are estimates. Figures (~$3,822/yr, ~$92 vs ~$139/mo) are drawn verbatim from the live landing pages and marked with an asterisk. Individual results vary with usage and tariff.
  • Entity footer on every ad. All concepts carry the line “Energy Cost Saver is a trading name of Service Tech Pty Ltd, a NETCC Approved Seller.” Keep it in the primary text when pasting into Ads Manager.
  • Imagery is AI-generated (nano-banana / Gemini 3.1 Flash) and shows no real customers. It contains no testimonial claims, so it complies with Meta’s prohibition on fabricated testimonials. If you later add a real-customer testimonial angle, swap in real photography with written consent first.
  • Scarcity is real. The $480M fund, ~32,000-home estimate and first-come allocation are genuine program facts; the $500 cash-back is tied to the 21 July 2026 EOFY deadline. If the fund status or the date changes, refresh concepts 02, 04 and 05.