Ad Creatives Portal
Enigma Homes

Five Meta ad concepts — built to drive 60-second eligibility quiz starts on the Gold Coast & Brisbane.

Each ad uses a distinct direct-response framework so you can run a head-to-head test across the same audience. Copy is sized for Meta Ads Manager paste-ready. Every concept ships in two aspect ratios — 1080×1080 (Feed) and 1080×1920 (Stories & Reels). Toggle the ratio on each card; the download button updates automatically.

Open landing page →
01 · 1080×1080
Young renter sitting by an apartment window looking out at Brisbane suburbs Young renter sitting by an apartment window looking out at Brisbane suburbs
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PAS · Pain·Agitate·Solve CTA: Learn More Feed · Stories · Reels

Renting in Brisbane or on the Gold Coast?

Cold-traffic pain hook. The first 125 characters hit the geographic-specific rent pain; the body delivers the bridge to turn-key under-$550K homes. Lead with this on prospecting.

Primary text · ~240 chars
Renting in Brisbane or on the Gold Coast — and feeling further from owning every year? Rent keeps going up. The path keeps feeling further away. There’s another way. Turn-key first homes under $550K, designed for buyers just like you.
Headline · 40 char
Stop renting. Start owning.
Description · 30 char
Turn-key homes from $550K
AudienceAU, location=Brisbane metro + Gold Coast + Logan + Ipswich. 25–40. Exclude existing homeowners. Renter behaviour proxies + first-home-buyer interests.
PlacementsFacebook Feed (primary), Instagram Feed, Stories. Auto-placements once stable.
Test againstSingle renter image vs a "couple in rental" variant. Body length: 240 char (full pain hook) vs 110 char (mobile-first short).
02 · 1080×1080
Hand holding a phone with a minimalist eligibility quiz interface on the screen Hand holding a phone with a minimalist eligibility quiz interface on the screen
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Curiosity hook · Low-friction qualifier CTA: Apply Now Reels · Stories · Feed

Could you buy your first home this year?

Curiosity opens a yes/no/maybe loop in the reader's head. The 60-second quiz is the lowest-friction CTA — ideal for cold audiences. Pair with a CBO campaign optimised for Landing Page View or quiz_start event.

Primary text · ~200 chars
Could you buy your first home this year? Take our 60-second quiz. 8 quick questions. No pressure. No pushy sales. Just clarity on what’s actually possible for you.
Headline · 40 char
60 seconds. Real clarity.
Description · 30 char
First home eligibility check
AudienceAU, GC + Brisbane metro, 24–40. Interests: property, first home buyer, rent vs buy, mortgage. Life events: recently engaged, recently moved.
PlacementsReels (highest engagement), Stories, Feed. This concept is the strongest candidate for a 9:16 video adaptation.
Test againstHeadline: "Could you afford a home?" vs "60 seconds. Real clarity." Body: 8 questions vs "8 yes/no questions" specificity.
03 · 1080×1080
Modern modest turn-key home exterior with native landscaping under a blue Queensland sky Modern modest turn-key home exterior with native landscaping under a blue Queensland sky
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4Us · Useful·Urgent·Unique·Ultra-specific CTA: Get Quote Feed · Stories

Turn-key homes under $550K.

Specific price point + specific region = the strongest hook for buyers who already know the market. Works best with warmer audiences (lookalikes + retargeting) than cold prospecting.

Primary text · ~210 chars
Turn-key homes under $550K. Built across the Gold Coast and around Brisbane. No upgrades to wrangle. No surprises in the contract. Just a real shot at owning your first home.
Headline · 40 char
Turn-key homes from $550K
Description · 30 char
Ready to move in
AudienceAU, GC + Brisbane metro, 26–42. Lookalike from past landing-page viewers. Behaviour: engaged shoppers, real-estate site visitors.
PlacementsFeed, Stories. Skip Reels — this concept benefits from longer dwell time on the static exterior shot.
Test against"Turn-key homes from $550K" vs "Brisbane homes under $550K". Try adding a small text overlay: "FROM $550K" in the top-right of the image.
04 · 1080×1080
Young Australian couple on the porch of their new turn-key home holding keys Young Australian couple on the porch of their new turn-key home holding keys
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Social Proof · BAB CTA: Learn More Feed · Reels

Real first home buyers. Real keys.

Aspiration-grounded social proof. Important: the image is generated — for production ads with social-proof claims, swap in real client photography with their written consent. Without that, keep the copy aspirational and avoid claims that imply this is a specific buyer.

Primary text · ~210 chars
Our buyers aren’t chasing dream villas. They want a home that’s theirs — and they’re getting it. Modest, modern, achievable. Real first home buyers across the Gold Coast and Brisbane.
Headline · 40 char
Real buyers. Real keys.
Description · 30 char
Gold Coast & Brisbane
AudienceLookalike 1–3% of past converted leads. AU, GC + Brisbane, 25–42. Pair with engagement-based retargeting (180-day window).
PlacementsFeed, Reels. A 15-sec talking-head video edit works exceptionally well as a sister ad.
Test against"Real buyers. Real keys." vs a specific-buyer headline like "Mia & James, Gold Coast" (only if you have a real client to feature).
05 · 1080×1080
Split frame of Gold Coast skyline and Brisbane suburban turn-key homes Split frame of Gold Coast skyline and Brisbane suburban turn-key homes
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Direct Qualifier · If·Then CTA: Apply Now Feed · Stories

Brisbane or Gold Coast renter earning $60K+?

Direct gating qualifier. Filters out unqualified clicks before they hit the quiz — lower volume but stronger cost per qualified lead. Run alongside lower-friction hooks (01, 02) so the funnel has both wide and narrow entries.

Primary text · ~220 chars
Brisbane or Gold Coast renter earning $60K+? You may already qualify to buy your first home. First home buyer? Australian citizen? Employed? Find out in 60 seconds — no obligation, no pushy sales.
Headline · 40 char
Brisbane/GC? You may qualify
Description · 30 char
60-sec eligibility check
AudienceAU, GC + Brisbane metro, 24–45. Income proxy via interests: premium fitness, premium vehicles, professional services. Behaviour: small business owners, mortgage interest.
PlacementsFeed, Stories. Skip Reels — the qualifying detail needs reading room.
Test against$60K threshold vs no threshold ("Brisbane or GC renter? You may qualify"). Compare cost per qualified lead.