Ad Creatives Portal
Our Pacific Office — Customer Service Vertical

Five Meta ad concepts — built to drive consultation bookings from Australian SME founders who need dedicated CS staff.

Cold set (4 statics + 1 iMessage): two angles — AI cost risk and the empathy gap. Warm set copy included. All primary text is paste-ready from the copy doc. Every concept ships in two aspect ratios — 1:1 Feed and 9:16 Stories/Reels. Toggle on each card; download button updates automatically.

Open landing page →
01 · 1080×1080
Dark typographic ad: One AI mistake just cost a company $500 million. Is yours next? Dark typographic ad: One AI mistake just cost a company $500 million. Is yours next?
Download
Static 1 · AI cost angle · Cold CTA: Learn More Feed · Stories · Reels

One AI mistake just cost a company $500 million. Is yours next?

Dark background scroll-stopper. Bold stat, zero ambiguity. Leads into both the long and short AI cost copy. Run in the cold Advantage+ broad ad set.

Primary text — Slot 1 (AI cost, long) · cold
What would you do if your AI customer service agents accidentally burned $500 million in a single month? That’s an extreme case. But shockingly high AI bills are becoming a crisis for businesses of all sizes. Agentic models loop, re-plan, and self-correct — consuming up to 24x more tokens than a standard query. Every unresolved enquiry costs you more than the last. There’s a better way to cut your customer service costs. One that doesn’t come with a surprise bill, or a robot that goes silent when the budget runs out.
Primary text — Slot 2 (AI cost, short) · cold
One AI mistake just cost a company $500 million. Unexpectedly high AI bills are becoming a crisis for businesses of all sizes. Our Pacific Office helps Australian businesses place dedicated, full-time customer service specialists in Fiji for up to 70% less than a local hire. One fixed monthly cost. No token limits. No bill shock.
Headline (primary) · 40 char
Save 70% and keep the human touch
Headline (test) · 40 char
Great customer service for 70% less
Headline (test) · 40 char
Cut CS costs without cutting corners
Description
No tokens. No surprises.
Ad setCold — Advantage+ broad. Lead Gen objective, CBO. 70% of budget.
DestinationOPO customer service landing page → savings calculator
AudienceAU, 28–55. SME founders, ops managers. Transport, building services, retail, recruitment, professional services. 5–200 staff.
02 · 1080×1080
Clean editorial ad: Empathy is the one feature AI can't code Clean editorial ad: Empathy is the one feature AI can't code
Download
Static 2 · Empathy angle · Cold CTA: Learn More Feed · Stories · Reels

Empathy is the one feature AI can’t code.

Opposite visual energy to Static 1. Light, calm, editorial. Leads into the empathy long/short copy (Slots 3 & 4). Run alongside Static 1 in the same cold ad set — let Meta optimise.

Primary text — Slot 3 (empathy, long) · cold
Empathy can’t be prompted into your AI agents. You can write the perfect system instructions. You can fine-tune the responses. It won’t matter. Empathy is the one thing AI can’t code — and it’s the most important quality your customer service needs if you want to keep your customers. We’ve got a better solution. One that gives your customers a real human to talk to, at a fraction of the cost of staffing a local team.
Primary text — Slot 4 (empathy, short) · cold
Empathy is the one feature AI can’t code. It’s a uniquely human skill — and it’s the most important quality your customer service needs. Our Pacific Office helps Australian businesses build remote teams in Fiji, placing dedicated, full-time customer service specialists for up to 70% less than a local hire. Real humans. Happy customers. One low monthly cost.
Headline (primary) · 40 char
Save 70% and keep the human touch
Headline (test) · 40 char
Customer service AI can’t replace
Description
Dedicated. Integrated. Human.
Ad setCold — Advantage+ broad. Same ad set as Static 1. Let Meta split-test the angles.
DestinationOPO customer service landing page → savings calculator
03 · 1080×1080
Fiji CS team at workstations: Your customer service team. Based in Fiji. Working your hours. For 70% less. Fiji CS team at workstations
Download
Static 3 · Team photo · Cold CTA: Learn More Feed · Stories

Your customer service team — based in Fiji, working your hours, for 70% less.

Human faces build trust where stats don’t land. Replace this placeholder with a real Nadi office team photo — 2–3 shots needed. The overlay copy stays the same. Pairs with Slot 5 copy.

Primary text — Slot 5 (cost/founder angle) · cold
The budget that funds one local customer service hire could build you an entire team. Australian businesses are staffing customer service roles in Fiji for 60–70% less than the equivalent local hire — dedicated, full-time professionals working exclusively inside their business. See what your saving looks like.
Headline (primary) · 40 char
Save 70% and keep the human touch
Headline (test) · 40 char
Great customer service for 70% less
Description
70% less than a local hire
Ad setCold — Advantage+ broad. Replace placeholder image with real Nadi office photo before launch.
DestinationOPO customer service landing page → savings calculator
04 · 1080×1080
Cost comparison card: Local hire $67,500/yr vs OPO Fiji specialist $31,000/yr Cost comparison card: Local hire $67,500/yr vs OPO Fiji specialist $31,000/yr
Download
Static 4 · Cost comparison · Cold CTA: Calculate your saving Feed · Stories

$67,500 vs $31,000. Same hours. Same systems. Same standards.

Numbers do the work. Strongest direct-response creative in the cold set for cost-aware founders. Pair with Slot 2 short copy and the calculator CTA.

Primary text — Slot 2 (AI cost, short) · cold
One AI mistake just cost a company $500 million. Unexpectedly high AI bills are becoming a crisis for businesses of all sizes. Our Pacific Office helps Australian businesses place dedicated, full-time customer service specialists in Fiji for up to 70% less than a local hire. One fixed monthly cost. No token limits. No bill shock.
Primary text — Slot 5 (founder angle) · cold
The budget that funds one local customer service hire could build you an entire team. Australian businesses are staffing customer service roles in Fiji for 60–70% less than the equivalent local hire — dedicated, full-time professionals working exclusively inside their business. See what your saving looks like.
Headline (primary) · 40 char
Save 70% and keep the human touch
Headline (test) · 40 char
Predictable CS costs. Zero surprises.
Description
Free consultation. No obligation.
Ad setCold — Advantage+ broad. Also strong in warm retargeting alongside the Stuart quote card.
DestinationOPO customer service landing page → savings calculator
05 · 1080×1080
iMessage: CEO asks HR to hire CS reps with 70% budget cut. Sarah replies: No worries — I've got you! iMessage: CEO asks HR to hire CS reps with 70% budget cut. Sarah replies: No worries — I've got you!
Download
Static 5 · Native iMessage · Cold CTA: Learn More Feed · Stories · Reels

“Budget’s been cut 70%. We still need CS staff.” — “No worries — I’ve got you!”

Native-feel scroll-stopper. Looks like real content, not an ad. The CEO/HR budget-cut conversation is instantly recognisable to every SME founder. Inspired by Koala’s iMessage EOFY format. Lead creative for cold testing.

Primary text — Slot 5 (founder angle) · cold
The budget that funds one local customer service hire could build you an entire team. Australian businesses are staffing customer service roles in Fiji for 60–70% less than the equivalent local hire — dedicated, full-time professionals working exclusively inside their business. See what your saving looks like.
Primary text — Slot 2 (AI cost, short) · cold
One AI mistake just cost a company $500 million. Unexpectedly high AI bills are becoming a crisis for businesses of all sizes. Our Pacific Office helps Australian businesses place dedicated, full-time customer service specialists in Fiji for up to 70% less than a local hire. One fixed monthly cost. No token limits. No bill shock.
Headline (primary) · 40 char
Save 70% and keep the human touch
Headline (test) · 40 char
Great customer service for 70% less
Description
70% less than a local hire
Ad setCold — Advantage+ broad. Test this as lead creative against Static 1.
DestinationOPO customer service landing page → savings calculator
NoteCarousel (Why Fiji beats everywhere else) and warm set statics (Stuart quote card, Rahul direct invite) are pending video/photo assets from client.
Warm Ad Set
3–4 creatives pending
Stuart video + Rahul video
+ 2 statics
Warm · Website visitors / video viewers CTA: Book consultation

Warm set — copy reference (assets pending)

Destination: direct to consultation booking page. Creatives: Stuart Stratton testimonial video (priority), Rahul objection video, Stuart quote card, Rahul direct invite. Copy slots below are paste-ready once assets arrive.

Warm Slot 1 — social proof
Stuart Stratton was already outsourcing customer service to the Philippines when he trialled a small Fiji team through Our Pacific Office. Within three months, the Fiji team was outperforming the Philippines operation. Within six months, it had outperformed Con-X-ion’s Australian team. The team members from that original engagement are still with OPO more than 15 years later.
Warm Slot 2 — objection handling
Most outsourcing arrangements fail for one reason: shared agents with no real knowledge of your business. OPO works differently. Your customer service specialist is recruited for your business, works exclusively within your organisation, and operates inside your systems from day one. They attend your meetings. They learn your tone. They understand your customers because they work inside your business every day.
Warm Slot 3 — low-risk CTA
A 30-minute conversation is all it takes to know if this fits your business. Book a free consultation with one of our Managing Directors — they’ll walk you through typical costs, a realistic timeline, and exactly how the dedicated model works in practice. No commitment required.
Warm headline (primary)
Built by Australians, proven in Fiji
Warm headline (test)
Free consultation. No obligation.
Warm headline (test)
Dedicated. Integrated. Human.