One AI mistake just cost a company $500 million. Is yours next?
Dark background scroll-stopper. Bold stat, zero ambiguity. Leads into both the long and short AI cost copy. Run in the cold Advantage+ broad ad set.
Cold set (4 statics + 1 iMessage): two angles — AI cost risk and the empathy gap. Warm set copy included. All primary text is paste-ready from the copy doc. Every concept ships in two aspect ratios — 1:1 Feed and 9:16 Stories/Reels. Toggle on each card; download button updates automatically.
Open landing page →Dark background scroll-stopper. Bold stat, zero ambiguity. Leads into both the long and short AI cost copy. Run in the cold Advantage+ broad ad set.
Opposite visual energy to Static 1. Light, calm, editorial. Leads into the empathy long/short copy (Slots 3 & 4). Run alongside Static 1 in the same cold ad set — let Meta optimise.
Human faces build trust where stats don’t land. Replace this placeholder with a real Nadi office team photo — 2–3 shots needed. The overlay copy stays the same. Pairs with Slot 5 copy.
Numbers do the work. Strongest direct-response creative in the cold set for cost-aware founders. Pair with Slot 2 short copy and the calculator CTA.
Native-feel scroll-stopper. Looks like real content, not an ad. The CEO/HR budget-cut conversation is instantly recognisable to every SME founder. Inspired by Koala’s iMessage EOFY format. Lead creative for cold testing.
Destination: direct to consultation booking page. Creatives: Stuart Stratton testimonial video (priority), Rahul objection video, Stuart quote card, Rahul direct invite. Copy slots below are paste-ready once assets arrive.