Ad Creatives Portal
SiteLaunch · EOFY 2026

Five EOFY Meta ad concepts — built to drive tradie quote requests before June 30.

Each ad uses a distinct direct-response framework so you can run a head-to-head test across the same audience. Copy is sized for Meta Ads Manager paste-ready. Every concept ships in two aspect ratios — 1080×1080 (Feed) and 1080×1920 (Stories & Reels). Toggle the ratio on each card; the download button updates automatically.

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01 · 1080×1080
Australian tradesman beside quiet ute on suburban street, busier tradesman working across the road Australian tradesman beside quiet ute on suburban street, busier tradesman working across the road
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Competitor Envy · Status pain CTA: Learn More Feed · Stories · Reels

Mate down the road's fully booked. Same trade. Same suburb.

Status-anxiety hook that names the real competitor in the prospect's mental model — the tradie they actually know, not a faceless brand. EOFY positioning closes with the tax-deductible solution. Cuts through better than generic pain copy because it pattern-matches an observation tradies have already made themselves.

Primary text · show in feed · ~310 chars
Mate down the road's fully booked this month. Same trade as you. Same suburb. Difference? When customers Google "plumber near me" or "sparky in [your suburb]" — they find HIM. SiteLaunch builds a site that puts you in that search result. $799, fully deductible against FY26 if invoiced before June 30.
Headline · 40 char
Same trade. Same suburb.
Description · 30 char
Why's he busier than you?
AudienceAU service businesses, owners 28–58. Geo-tight when testing (one metro/region at a time so the "same suburb" framing rings true). Lookalike 1–3% from past SiteLaunch buyers.
PlacementsFacebook Feed (primary), Instagram Feed, Stories, Reels.
Test againstTrade-specific variants ("Mate down the road" + plumber / sparky / builder). Hook test: "Same skill. Different income" as a softer comparison.
02 · 1080×1080
Clean MacBook on tradie workbench showing a tradie website, smartphone alongside with mobile view, hi-vis cap and tools tastefully arranged Clean MacBook on tradie workbench showing a tradie website, smartphone alongside with mobile view, hi-vis cap and tools tastefully arranged
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Direct offer · No-frills CTA: Get Quote Feed · Stories

$799 website. Live in 24 hours. Built for Aussie tradies.

No hook game — just states the offer plainly. Best on warm/retargeting audiences where the brand is already familiar. Cuts through the "what's the catch" reflex by being upfront about everything. Pairs with retargeting from LP viewers and lead-form abandoners.

Primary text · ~210 chars
$799. Live in 24 hours. Built specifically for Australian tradies. Fully tax-deductible against FY26 if invoiced before June 30. That's it. No agency drag, no $5K quote, no 6-week build.
Headline · 40 char
$799. Live in 24 hours.
Description · 30 char
Built for tradies · EOFY
AudienceRetargeting: sitelaunch.com.au visitors, lead-form starters who didn't complete, page engagers (180d). Lookalike 1–3% from past SiteLaunch buyers. Warm to hot only — this hook needs brand context to land.
PlacementsFeed, Stories. Skip Reels — the visual is product-context, doesn't have motion energy.
Test againstSolo-variable: drop the speed ("$799 site, fully deductible"), then drop the price ("Live in 24 hours, fully deductible"). Identify which spec carries the click.
03 · 1080×1080
Tradesman sitting on ute tray holding a tablet showing a clean tradie website, $799 Post-it and hi-vis lanyard beside Tradesman sitting on ute tray holding a tablet showing a clean tradie website, $799 Post-it and hi-vis lanyard beside
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4Us · Useful·Urgent·Unique·Ultra-specific CTA: Get Quote Feed · Stories

$799, tax-deductible, live in 24 hours — and it's actually built for tradies.

Specific, tangible, all four Us ticked. Works best with warmer audiences who already know SiteLaunch exists. Stronger on retargeting + lookalikes than cold prospecting — the price reveal kills curiosity without the brand context.

Primary text · ~240 chars
Useful: a website that actually turns searches into calls. Urgent: fully deductible only if invoiced before June 30. Unique: built specifically for Aussie tradies, not adapted from a generic template. Ultra-specific: $799 once — no monthly fees, no subscription, no agency drip-pricing.
Headline · 40 char
$799. Fully deductible.
Description · 30 char
Deductible · live in 24hr
AudienceAU tradies & service businesses, owners 28–58. Retargeting: sitelaunch.com.au visitors, lead-form starters who didn't complete, engaged audience (180d). Lookalike 1–3% from past SiteLaunch buyers.
PlacementsFeed, Stories. Save Reels for higher-energy hooks (01 and 02) where the price isn't the lede.
Test againstSolo-hook variants: lead with the price only ("$799 website") vs. lead with urgency only ("Live in 24 hours"). Identify which U does the heaviest lifting.
04 · 1080×1080
Australian tradesman in front of branded ute, smiling at phone showing new enquiry notifications Australian tradesman in front of branded ute, smiling at phone showing new enquiry notifications
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BAB · Before·After·Bridge CTA: Learn More Feed · Reels · Stories

Last quarter: zero enquiries from his old site. This week: six new jobs.

Concrete before/after with a named example creates believability. Important: Meta's policy disallows fabricated testimonials — before going live, swap "Brad" for a real SiteLaunch customer with written consent, and only run if the 6-jobs-per-week claim is substantiated.

Primary text · ~230 chars
Brad's old website was getting him nothing. Two weeks after launching with SiteLaunch, his phone started ringing. Real Aussie tradie, real outcome. EOFY closes June 30 — get yours on the books this financial year.
Headline · 40 char
Zero leads → six jobs / week
Description · 30 char
Real Aussie tradie story
AudienceLookalike 1% from past SiteLaunch buyers. AU, 28–55. Pair with engagement-based retargeting (page engagers, video viewers 75%+).
PlacementsFeed, Reels, Stories. Video version works exceptionally well here — cut a 15-sec talking-head from the real Brad if you can get a clip.
Test againstFemale-led version with a different real customer. Trade-specific variants (sparky/plumber/builder) for narrower audience tests.
05 · 1080×1080
Confident Australian tradeswoman business owner in hi-vis polo beside branded work ute on suburban street Confident Australian tradeswoman business owner in hi-vis polo beside branded work ute on suburban street
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Direct Qualifier · If·Then CTA: Apply Now Feed · Reels

Aussie service business doing $100K–$500K? Get a site that pays you back before EOFY.

Direct gating filters out unqualified clicks and improves lead-to-call rate — you lose volume but improve cost per qualified lead. Run alongside the lower-friction hooks (01, 02) so the funnel has both wide and narrow openings.

Primary text · ~230 chars
Earning over $100K and still without a website that brings in enquiries? You may qualify for a SiteLaunch build before EOFY — $799, fully deductible this FY, live in 24 hours. Australian-built, tradie-focused, no agency BS.
Headline · 40 char
$100K+ AU service biz?
Description · 30 char
EOFY · 24hr build
AudienceAU service businesses, owners 30–55. Income proxy: premium ute owners, business banking, ABN holders, MYOB/Xero. Exclude existing SiteLaunch customers.
PlacementsFeed, Reels. Skip Stories — the qualifying detail needs reading room.
Test againstDrop the income gate — "any Aussie service business" wider variant. Compare CPL and lead-quality outcomes.